{"id":10931429277855,"title":"Art Deco Keeling Losol Ware Floral Jug, 1930s","handle":"jug2","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis lovely Art Deco sauce jug by Keeling \u0026amp; Co. of Burslem, Staffordshire, probably dates to the late 1920s or 1930s. Made in the company's well-known Losol Ware, it has a wonderfully flowing shape, with a long, pointed pouring lip, elegant raised handle and rounded body decorated with brightly coloured stylised flowers. The warm cream glaze provides a lovely background for the vivid red and blue blossoms, fresh green and yellow leaves and delicate black detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeeling \u0026amp; Co. operated at the Dale Hall Works in Burslem from 1886 until 1936, introducing the Losol Ware name around 1912. Interestingly, Losol was a contraction of \"low solubility\", referring to a specially developed glaze intended to reduce the risks associated with soluble lead in pottery production. This was a period when the health of pottery workers was becoming an increasingly important concern, and manufacturers were beginning to promote improvements in their production methods.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe factory became particularly associated with brightly coloured decorative earthenware, producing everything from traditional transfer-printed designs to the more modern floral and fruit patterns fashionable during the Art Deco years. The designer Charles Wright, who had previously worked for Maling in Newcastle upon Tyne, was an important influence on this direction, although the designer of this particular pattern is not known.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat I particularly like here is the contrast between the flowing shape of the jug and the almost graphic quality of the decoration. The flowers are reduced to simple blocks of red and blue, while the long green leaves follow the curve of the body beautifully. There is something quite modern about the whole arrangement, especially the way the decoration has been left relatively sparse rather than covering every available surface. The exaggerated spout is particularly appealing and gives the jug a wonderfully distinctive silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe underside carries the printed \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLosol Ware, Keeling \u0026amp; Co. Ltd, Burslem, Made in England\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e backstamp, together with the hand-painted number \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5918\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, probably a factory pattern or decorating reference. The use of \"Made in England\" suggests a date towards the later part of the company's production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Good antique condition with some age-related signs of use. There is wear to the gilded edging, particularly around the pouring lip and upper rim, together with light surface marks, minor discolouration and some age-related spotting. The underside also shows wear and discolouration around the foot rim. No obvious major chips or cracks are visible in the photographs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCollector's note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e What makes Losol Ware particularly interesting is that it belongs to a period of considerable change in the Staffordshire pottery industry. Traditional manufacturing methods were being reconsidered, while designers were moving towards the bolder colours and simplified forms that would come to define the Art Deco years. This jug captures that transition beautifully. It still has the familiar elegance of an Edwardian serving piece, but the bright flowers and sweeping green leaves feel altogether more modern. A cheerful little piece of British pottery history, and one that works just as well as a decorative object today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWorldwide Shipping:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We are always happy to ship worldwide. Your piece will be packed with great care and sent tracked.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-11-04T13:55:14+00:00","created_at":"2026-08-30T11:32:17+01:00","vendor":"Eclectic Design ","type":"Jug","tags":[],"price":2500,"price_min":2500,"price_max":2500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":62856458436767,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Art Deco Keeling Losol Ware Floral Jug, 1930s","public_title":null,"options":["Default Title"],"price":2500,"weight":1500,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6250_e8fb9d79-c358-4443-a5c1-53d4ec4b38f6.jpg?v=1793799155","\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6535_be852274-4793-431c-a9bf-c7e2961dcbf5.jpg?v=1793799196"],"featured_image":"\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6250_e8fb9d79-c358-4443-a5c1-53d4ec4b38f6.jpg?v=1793799155","options":["Title"],"media":[{"alt":null,"id":54551986667679,"position":1,"preview_image":{"aspect_ratio":1.273,"height":2880,"width":3665,"src":"\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6250_e8fb9d79-c358-4443-a5c1-53d4ec4b38f6.jpg?v=1793799155"},"aspect_ratio":1.273,"height":2880,"media_type":"image","src":"\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6250_e8fb9d79-c358-4443-a5c1-53d4ec4b38f6.jpg?v=1793799155","width":3665},{"alt":null,"id":54648633491615,"position":2,"preview_image":{"aspect_ratio":1.394,"height":2825,"width":3937,"src":"\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6535_be852274-4793-431c-a9bf-c7e2961dcbf5.jpg?v=1793799196"},"aspect_ratio":1.394,"height":2825,"media_type":"image","src":"\/\/eclecticdesignlondon.com\/cdn\/shop\/files\/DSC6535_be852274-4793-431c-a9bf-c7e2961dcbf5.jpg?v=1793799196","width":3937}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis lovely Art Deco sauce jug by Keeling \u0026amp; Co. of Burslem, Staffordshire, probably dates to the late 1920s or 1930s. Made in the company's well-known Losol Ware, it has a wonderfully flowing shape, with a long, pointed pouring lip, elegant raised handle and rounded body decorated with brightly coloured stylised flowers. The warm cream glaze provides a lovely background for the vivid red and blue blossoms, fresh green and yellow leaves and delicate black detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeeling \u0026amp; Co. operated at the Dale Hall Works in Burslem from 1886 until 1936, introducing the Losol Ware name around 1912. Interestingly, Losol was a contraction of \"low solubility\", referring to a specially developed glaze intended to reduce the risks associated with soluble lead in pottery production. This was a period when the health of pottery workers was becoming an increasingly important concern, and manufacturers were beginning to promote improvements in their production methods.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe factory became particularly associated with brightly coloured decorative earthenware, producing everything from traditional transfer-printed designs to the more modern floral and fruit patterns fashionable during the Art Deco years. The designer Charles Wright, who had previously worked for Maling in Newcastle upon Tyne, was an important influence on this direction, although the designer of this particular pattern is not known.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat I particularly like here is the contrast between the flowing shape of the jug and the almost graphic quality of the decoration. The flowers are reduced to simple blocks of red and blue, while the long green leaves follow the curve of the body beautifully. There is something quite modern about the whole arrangement, especially the way the decoration has been left relatively sparse rather than covering every available surface. The exaggerated spout is particularly appealing and gives the jug a wonderfully distinctive silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe underside carries the printed \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLosol Ware, Keeling \u0026amp; Co. Ltd, Burslem, Made in England\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e backstamp, together with the hand-painted number \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5918\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, probably a factory pattern or decorating reference. The use of \"Made in England\" suggests a date towards the later part of the company's production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Good antique condition with some age-related signs of use. There is wear to the gilded edging, particularly around the pouring lip and upper rim, together with light surface marks, minor discolouration and some age-related spotting. The underside also shows wear and discolouration around the foot rim. No obvious major chips or cracks are visible in the photographs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCollector's note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e What makes Losol Ware particularly interesting is that it belongs to a period of considerable change in the Staffordshire pottery industry. Traditional manufacturing methods were being reconsidered, while designers were moving towards the bolder colours and simplified forms that would come to define the Art Deco years. This jug captures that transition beautifully. It still has the familiar elegance of an Edwardian serving piece, but the bright flowers and sweeping green leaves feel altogether more modern. A cheerful little piece of British pottery history, and one that works just as well as a decorative object today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWorldwide Shipping:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We are always happy to ship worldwide. Your piece will be packed with great care and sent tracked.\u003c\/span\u003e\u003c\/p\u003e"}
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Art Deco Keeling Losol Ware Floral Jug, 1930s

Product Description
£25.00
Maximum quantity available reached.

This lovely Art Deco sauce jug by Keeling & Co. of Burslem, Staffordshire, probably dates to the late 1920s or 1930s. Made in the company's well-known Losol Ware, it has a wonderfully flowing shape, with a long, pointed pouring lip, elegant raised handle and rounded body decorated with brightly coloured stylised flowers. The warm cream glaze provides a lovely background for the vivid red and blue blossoms, fresh green and yellow leaves and delicate black detailing.

Keeling & Co. operated at the Dale Hall Works in Burslem from 1886 until 1936, introducing the Losol Ware name around 1912. Interestingly, Losol was a contraction of "low solubility", referring to a specially developed glaze intended to reduce the risks associated with soluble lead in pottery production. This was a period when the health of pottery workers was becoming an increasingly important concern, and manufacturers were beginning to promote improvements in their production methods.

The factory became particularly associated with brightly coloured decorative earthenware, producing everything from traditional transfer-printed designs to the more modern floral and fruit patterns fashionable during the Art Deco years. The designer Charles Wright, who had previously worked for Maling in Newcastle upon Tyne, was an important influence on this direction, although the designer of this particular pattern is not known.

What I particularly like here is the contrast between the flowing shape of the jug and the almost graphic quality of the decoration. The flowers are reduced to simple blocks of red and blue, while the long green leaves follow the curve of the body beautifully. There is something quite modern about the whole arrangement, especially the way the decoration has been left relatively sparse rather than covering every available surface. The exaggerated spout is particularly appealing and gives the jug a wonderfully distinctive silhouette.

The underside carries the printed Losol Ware, Keeling & Co. Ltd, Burslem, Made in England backstamp, together with the hand-painted number 5918, probably a factory pattern or decorating reference. The use of "Made in England" suggests a date towards the later part of the company's production.

Condition: Good antique condition with some age-related signs of use. There is wear to the gilded edging, particularly around the pouring lip and upper rim, together with light surface marks, minor discolouration and some age-related spotting. The underside also shows wear and discolouration around the foot rim. No obvious major chips or cracks are visible in the photographs.

Collector's note: What makes Losol Ware particularly interesting is that it belongs to a period of considerable change in the Staffordshire pottery industry. Traditional manufacturing methods were being reconsidered, while designers were moving towards the bolder colours and simplified forms that would come to define the Art Deco years. This jug captures that transition beautifully. It still has the familiar elegance of an Edwardian serving piece, but the bright flowers and sweeping green leaves feel altogether more modern. A cheerful little piece of British pottery history, and one that works just as well as a decorative object today.

Worldwide Shipping: We are always happy to ship worldwide. Your piece will be packed with great care and sent tracked.

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